Little White Lies research - Dani

Little White Lies is an independent film magazine, published by The Church Of London, it is released bi-monthly.

Each edition of the magazine revovles around a main theme, involving the new release film shown on the front cover. It consists of articles which throughout the magazine follow on with this theme; the typography and page detail also reflects the theme.

The magazine is primarily artwork based as you can see from the graphic design of the front covers. Each frontcover is handrawn and often the use of bold colour, can cause them to look almost like pop art.

Unlike other magazines there are very few advertisments featuring in the copy, therefore this is not their main revenue stream like most magazines. Instead they rely on the cover price and subscriptions to the magazine for profit.



The main target audience for the magazine is adult young males, around the age of thirty, however this demographic is shifting as they develop younger readers that study media and film. This is shown through the restricted code in language used which relies on an assumed knowledge of the reader.

This video shows the intricate stages and process that each magazine edition goes through before publication. Most of the artwork is handdrawn and edited in keeping with the style of the magazine. It shows the journey from pen to paper and the distribution as it ends up at your door.

The Making Of...




































This is the review style of Little White Lies which is what we will be replicating for our own review. I have annotated this image with the aspects of the review that we are to use in our review.